Rich Black or 100%K

(For Offset printing)

For when deciding between using Rich Black or 100% black in your designs: 100K is better for small text (smaller than 18pts). This helps avoiding registration issues AND if the client requests changes to the text, this will only affect one plate rather than all four (Cyan, Magenta, Yellow and Black).

Client - Vendor Relationship

Interestingly enough, nobody would behave like this with a doctor, I wonder why?

Paul Rand, Apple's logo designer

Check out this video of Steve Jobs, Apple's CEO, talking about Paul Rand, the designer who created Apple's logo, among many others: IBM, ABC, Cummins Engine, Westinghouse, and UPS.

It is refreshing to see the respect and admiration of a client for a designer.

Typographic experimentation

This morning I attended a workshop on typography, as part of AIGA Boston's celebration of its 25 years. The instructor was Michelle Bowers, a very talented designer, who does fantastic typography work. You can see her work here, and below are the images that I created during the workshop. It was a lot of fun!

Polish posters

Here is a gallery of some of my favorite Polish posters. The designer, Franciszek Starowieyski, died last week. He was one of the masters of the great postwar Polish poster school

Interesting photographic experiment - Experimento fotográfico interesante

Here is a link to a very interesting experiment. Place your cursor at the top of the photo. You will notice it is 6:10 PM. Bring the mouse down slowly over the photo without pressing any button. Watch how night time appears, the lights come on, and at 7:40 PM, it's dark! 

Este es un experimento muy interesante. Coloca el cursor sobre la parte superior de la fotografía. El cursor dirá que son las 6:10 PM. Lentamente mueve el cursor hacia abajo sobre la foto, si presionar ningún botón, y observa cómo se hace de noche en la foto!

Redesign does not always mean improvement - Rediseño no siempre significa mejoría

When a company decides to go through a redesign of their logo, it is usually done for an improvement. This is not the case of the logo redesign for Blimpie. Here you can see how they changed a logo that was at least playful for an insipid use of the font Futura Extra Bold.

Casi siempre cuando una empresa decide hacer un rediseño de su identidad es con el objetivo de mejorarlo. No ha sido ese el caso de la compañia de sandwishes Blimpie, que recientemente hizo un rediseño de su logo para usar únicamente el nombre Blimpie en la tipografía Futura Extra Bold. Un cambio desafortunado.